The 3P Model is a startups assessment and evaluation tool

The three pillars of Product, People & Playground (the 3 Ps) simplify the process of a comprehensive evaluation of a startup 

Using an interdisciplinary approach, coupled with the principal of the co-existence of contradictions, the 3P Model is the innovative 21st century method of assessing and dealing with the new organisational form of the Startup


The 3P Model provides you with a comprehensive yet simple framework to assess and evaluate investment readiness of startups. Our flexible assessment template and our 3P questionnaires give you the full picture of your investment, in a balanced and clear way 

 Make 3P Model your personal assistant  


Consultants, mentors and business coaches - Use the three pillars of Product, People & Playground and our adaptable questionnaires to produce a client diagnosis. The 3P map allows you to easily and successfully shape your advice and track your client’s development 

Get into the startup state of mind


A successful entrepreneur is a mindful one. Use the 3P whiteboard to self-asses your startup and to create your “Seed ID”. Use it to monitor your development and as the perfect information source for pitching and preparing for fundraising

Speak the language of the professionals